Colchester Web Design
             Low Cost Web Design, payable monthly 

All website address's have extensions.  The most common of these are .com.  However, as quality names become taken under .com - co.uk is becoming increasingly popular, particularly for businesses which concentrate on the UK Market.

Many web address's are taken under .com and co.uk.  To check to see if your chosen web address is available please check using a Domain Name registration website.  Simply type your chosen domain name to receive confirmation of which extensions are available.

You may well find that your ideal address is not available but there are other options.  A descriptive address can work equally well.  An example of this might be for a gym where a web address could be exercise-for-fitness.co.uk.  Such an address is easy to remember and clearly describes the nature of your business.
 

For a website to be available to view on the world wide web it needs to be held on a computer especially adapted to allow access to web browsers.  It is important that your website is available for viewing as much as possible (uptime).  A good professional host will guarantee 98% - 100% uptime. 

By storing backup copies of your site elsewhere a professional host can ensure your site is available for viewing at all times.  Downtime of just 2% represents 1/2 a day per month.  When your website is not available your online business doors are shut.
 

Your website will receive two types of website visitor.  Visitors who are informed of your web address and visit your site direct using this address and those visitors who will reach you by entering relevant keywords into a Search Engine, such as Google.

How do you become listed in Search Engines.  Many search engines will continuously crawl the net in search of new sites to list, however this may take some time.  To be included in a search engine results sooner you will need to submit your site manually.  Basic submitting is usually free however the procedure varies between engines.

What you need to remember is that a search engine's priority is to its users and when considering your application you will need to fulfil certain criteria.

• The search engine will need to identify what your site has to offer before considering the sites submission to its listings.  This is partly done through the use of keywords and meta tags.  These are the keywords and the content within your web pages that will be used to match your site to the search words used by the internet user.
• Search Engines recognise sites that have links to quality external sites as an indication the site is a good resource of information and such links may increase your search engine ranking.
• Give something back to the web.  The web is a fantastic resource of information.  To ensure good results for browsers some search engines now use human editors to review sites.  These editors concentrate on their area of expertise and look for quality contributions to the net.  Such as free information, hints, free downloads etc.

It is essential in website development to test the web site in the most popular browsers (programs which translate the web page code into the web page as it is seen by the viewer).  It can be startling the difference between the way in which one browser views a site compared to another.  Therefore before publishing a site it will need to be tested in the most popular browsers.